Is Apple freeing up iTunes…

I read an article yesterday about the E.U. suit of iTunes in Europe for anti-competition laws, and I read this quote:

“Apple has said it is willing to open iTunes to players other than iPods if the world’s major record labels move to change their anti-piracy technology.”

If this is true, Apple will have much more power in the music business. In the end, this will lead to better Apple products… they will be able to selling more songs, as the 30% of mp3 player owners without iPods can buy their products. This will force interesting product innovations, not restrictive technologies, to keep their iPod the market leader in personal entertainment devices. I hope this comes to fruition, as I would love to own a player from the most consumer-centric and innovative CPG in the world.


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