Naming Your Company: Some Practical Guidelines

I read a blog post today on naming your startup from venture capitalist Mark Peter Davis.  Mark gave some very usingful and practical advice:

1. Be phonetic,
2. Use few syllables, and
3. Make sure the url is available.

I might add another rule to this list…

4.  Make sure people will remember your name.

There are many ways to do this, but I think the name should somehow relate to the product or service you provide.  Obviously, there are exceptions to this rule, but if you only have limited exposure to perspective customers, you want to make sure the name sticks.